Advertising Taxi Services In California

by transreviews on February 15, 2010

In 2008, the State of California amended Senate Bill 1519 (SB 1519) to require all taxicab companies operating within the state to include their taxi certificate, license and or permit number in every written or oral advertisement.

According to Transportation Reviews, the leading consumer advocate for US passenger ground transportation, the majority of websites of taxi service companies within the state of California do not communicate and or display any permit information.   According to SB 1519, a company website is considered an “advertisement.”  Any company who violates this senate bill is subject to a fine of up to $5,000.00 per violation.

According to Todd Nemet, President of Transportation Reviews, “Our site provides a Website Snapshot Summary for each ground transportation company who advertises a company website, and the results of their snapshot are used to calculate our proprietary GroundCar Score. The Website Snapshot indicates whether or not a certificate, license or permit number is displayed on their company website. The Website Snapshot is provided to consumers to help them reserve ground transportation services but can be used very effectively by local and state agencies to enforce Senate Bill 1519.”

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